My Design Process

  1. Listen 👂 – I begin by engaging with stakeholders and understanding user needs, goals, and context

  2. Simplify 🧩 – I take the research and complex problems, and break them down into actionable insights

  3. Collaborate 🤝 – I work as part of a cross-functional team to align on potential solutions

  4. Prototype 🎨 – iterate on designs that tackle the problem to be solved

  5. Test 🔍💻 – regularly validate designs with real users to uncover friction and improve usability.

  6. Deliver 🚀 – finalise high-fidelity mockups and partner with engineering for seamless implementation.

  7. Improve 📈 – track outcomes and iterate continuously to keep experiences evolving